About Urban Set Bride

Welcome to Urban Set Bride, Richmond, VA’s trusted destination for stunning wedding gowns and sophisticated formalwear. Our boutique is dedicated to helping brides, bridal parties, and all special occasion guests find the perfect attire for life’s unforgettable moments. At Urban Set Bride, we believe that every customer deserves unparalleled service in a welcoming and inspiring atmosphere.

Explore our thoughtfully curated collection of bridal gowns, bridesmaid dresses, and formalwear selections sourced from leading designers and emerging talent. Whether you envision a classic, elegant look or something modern and unique, our stylists are here to guide you through every step of your style journey. From your first fitting to the final touches, our team is passionate about ensuring you feel confident, beautiful, and celebrated.

We pride ourselves on offering not only exquisite dresses but also a personalized shopping experience that reflects the spirit and diversity of Richmond. Community and inclusivity are at the heart of everything we do, and we’re honored to play a role in so many love stories throughout the region. Discover the difference at Urban Set Bride—where every detail matters and every moment is treasured.

Services

Bridal gowns
Bridesmaid dresses
Formalwear
Personal shopping
Fittings
Style guidance

Areas Served

Richmond
VA

Features

Curated collection
Leading designers
Emerging talent
personalized shopping experience
community focus
inclusivity
welcoming atmosphere
Expert Service

Reviews

5.0

398 Reviews on

Review Us on Google

Lydia Neuroth

January 16, 2026

This is an incredible boutique and I highly recommend working with Urban Set Bride. I'm normally not one to leave a review, but I was so blown away by the customer service that I want others to have the positive experience I did. Dress shopping can be very overwhelming and Ruth held my hand through the entire process. She made it fun and straight forward and she has an incredible ability to recognize what a...

Liza Williams

January 6, 2026

Urban Set is a fantastic place run by fantastic people. To be frank, I was not particularly excited about wedding dress shopping. Shopping in any capacity can be a little stressful for me, and I had built up wedding dress shopping in my mind as a pressure cooker of expectations and anxiety. I had gone to one other dress shop before finding Urban Set, and my experience there was about what I expected. I was...

Taryn Hailey

January 3, 2026

Today I had my first ever wedding dress shopping experience, and everything was absolutely perfect! I called in a month ago asking if they had a dress I was looking for, and while they no longer carried the sample in store, they were able to secure the dress for me from the designer in the color I was looking for. I originally spoke with Ruth on the phone who was absolutely fabulous! She helped me...

Holly LaBelle

December 31, 2025

I am completely blown away by my experience with Ruth at Urban Set Bride—if I could give more than five stars, I absolutely would. Finding my wedding dress here was truly unforgettable. The space is warm, cozy, and so inviting, and the dress selection is incredible. I’m beyond grateful that I found the one at Urban Set Bride. From start to finish, the entire process was exceptional, and I will be enthusiastically recommending this boutique...

Kelli B

December 20, 2025

Urban Set was such a welcoming experience. Ruth clearly did her homework on the survey I submitted for design styles and gave me ideas. She was VERY patient and was amazing at balancing all the opinions of the people I brought with me. Highly recommend making an appointment here!

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Topics

Wedding Dresses in Richmond, VA

Bridal Gowns in Richmond, VA

Richmond Formalwear in Richmond, VA

Bridal Gowns & Formalwear in Richmond, VA